The Las Vegas Hilton SuperBook became the first Sports Book to open odds for the 2010 Daytona 500 and Sprint Cup Championship.
Over the last four seasons there has been little drama in the Chase for the Championship that has seen Jimmie Johnson win an unprecedented four straight titles. Despite the streak, the Las Vegas Hilton haven’t over-adjusted on what seems to be as sure of a sure thing there is in NASCAR by opening Johnson as the 5 to 2 favorite, a price that has been on par with Johnson at the beginning of each of his last three seasons.
For whatever reason, the public -- knowing that Johnson is going to be tough to beat, would rather bet a little amount to win big which takes Johnson completely out of many betting equations, that is until Johnson wins and you lose. But that’s where the fun of wagering this early in the season comes into play.
People want to root for an underdog. Some folks bet a new driver to win the title every year when they visit Vegas giving them action and someone new to root for throughout the season.
The real value, or at least appearance of the value, lies within the drivers who be looking to stop Johnsons’ reign. Mark Martin (7/1), Kyle Busch (8/1), and Jeff Gordon (8/1) round out the top four favorites to win the Championship.